Building a better brand for 2019 and beyond
Renewing our commitment to you
Well, 2018 is well and truly over and to be honest it was an interesting year to be in retail and manufacturing. We've seen iconic brands say goodbye, e-commerce sites close down, and retail shops reduce their number of stores at the end of the year.
Throughout all of the challenges of 2018 our goal has remained the same: to create and produce gorgeous, unique products that inspire play and help children connect with their families and their past.
This year, we are renewing our commitment to you - our customers, friends and fans - to provide the best possible products we can at the best possible prices.
We have spent the first 3 months of 2019 planning for this year - and beyond - so that we can do exactly that.
What you can expect from A Girl for All Time ®
We'll be posting lots more about our strategies soon, but these are the main areas we are committing to in 2019:
- Releasing new products
- Restocking some of our most popular items
- Offsetting our carbon footprint by reducing packaging, eliminating single use plastic and switching to recyclable paper wherever possible
- Restructuring our sales and marketing model so that we can offset the rapidly rising costs of manufacturing, raw materials, and shipping so that you end up with the best price possible.
Our commitment to you remains the same and I am really looking forward to implementing some exciting new changes so that we can continue to make gorgeous dolls, costumes and more for a long time to come.
'We believe there is so much to celebrate about childhood and we’re passionate about creating gorgeous dolls and books as intelligent and creative as the children who inspire us.'
Can't wait to share all of our plans with you over the next few weeks.
Have a great week -
x
Comments
Erin Hodgson
April 08 2019
I am so excited for this year, already love the new products you’ve made available for Elinor and the modern girls. Bex and Maya are two of my favorites. They are so beautiful, for adults and children!
Kathleen McMillin
April 08 2019
So looking forward to seeing what you have coming up including Max and the restocking of Lydia.
Love your dolls they are beautiful and such good quality.
Shannon Wickham
April 03 2019
I love your dolls and clothes and can’t wait for new things to come, especially Max!
Robin Wasner
April 03 2019
I love your dolls and their unique faces. They are more lifelike than most other dolls. I love the expressions on each of their faces.
Marilynn Sovero
April 03 2019
In anticipation of this coming year am hoarding my funds so I can have the money to get perhaps a restocked doll or two that I had procrastinated a ta too long and lost out on. Then there are the new products you are manufacturing that will tempt me to spoil myself.
Comments
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