What a wonderful industry to be involved with - toys bring a smile to my face, whether it is a toy for an older child or an infant, whether its an outdoor activity toy, a quiet puzzle, or a toy to help children with special needs.
Toys play such an important part in a child's development and while of course we cannot escape the advent of technology in our children's lives, it has been fantastic to see a resurgence of more traditional toys - and especially dolls ! - in the past two years within the industry.
We think dolls are one of the most beneficial traditional toys around - and over the decades, there have been numerous pieces of research that support this stance. It has been said that dolls - toys that resemble real people - encourage empathetic behaviour in children and teach children better communication skills, speech patterns, and listening skills.
I do remember telling my dolls all of my worries, triumphs and dreams as a child and its lovely to think that perhaps today there are children doing the same with their own dolls from A Girl for All Time®...