If you've heard the term 'fast fashion' you most likely know that it refers to inexpensive fashions made cheaply, with the intention of being replaced quickly with the next new item.
This 'fast-manufacturing' can actually be applied to lots of industries - including toys - and has been identified as a major contributing factor to climate change and overflowing landfills.
Tacking this issue through better sustainability in how we shop, live and eat is now of the most talked about topics in the news and across social media. Creating a more sustainable environment means we need to look at everything we do as a society from manufacturing to purchasing and finally to how we consume.
One thing we can all do is to try and change our spending habits. A return to the ‘Make Do and Mend’ mentality of our grandparents is one way. Purchasing better quality products and purchasing them less often is another way to contribute to a more sustainable community.
But the onus is not just on the consumer – manufacturers need to look at their supply chains too and see how they can improve their processes. Incinerating unsold goods or sending last season’s out of date products to landfills are no longer acceptable practices and more and more consumers are demanding that manufacturers look at new ways of managing their supply lines.
As a small-scale designer and manufacturer, we only produce the goods that we are confident will sell. We are also implementing a new initiative this quarter where any returned or damaged goods are donated to one of several children’s charities, ensuring our goods never end up being part of a landfill.
We are also designing new packaging for our dolls and costumes which reduce excess bulk and eliminate single use plastic. This will have a knock-on effect through our entire service and delivery chain – not only will you have lovely, environmentally friendly packaging to look forward to, but less bulk means less energy used to transport goods which means less pollutants emitted during our delivery service.
Taking the time during the second half of 2019 to reassess all of our supply and service chains has been immensely rewarding as we've already been able to see improvements within a short time
We’ve always believed that high quality dolls and costumes are something which takes time. We feel slow manufacturing is the way forward – making products more slowly and in smaller quantities. We’re proud of what we do and the standard to which we do it and are excited to create a more sustainable brand for all of us.